Bit.ly launched the other day to compete for attention with all the other URL shorteners, the classic example being TinyURL. In my recent roundup I showed how many of the alternatives had unique selling points. So what does the newcomer from Betaworks offer?
Pretty much everything, it turns out. Of course, it will shorten your URL, and like many others, you have the option to use a custom keyword to make the link more memorable (eg. http://bit.ly/foom). But that's just the start. A cookie remembers the last 15 links you shortened and lets you view stats like clickthroughs, traffic sources, thumbnails and even a mirror on Amazon S3.
If you're interested, Dave Winer elaborates some more on the thinking behind the service on his blog and Webmonkey has a simple guide to making use of the Bit.ly API.
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